Advert Evaluation

During my pre production and idea portfolio it allowed me to see what the positives and negatives are of my advert and work out which one is best to put into production. First poo of all after i had generate my ideas using mind maps i put my ideas onto Facebook to get some audience feedback on what they thought of the ideas. I put this on Facebook as the majority of people i have are teenagers and thats my target audience for all my ideas.  As you can see from my feedback i did not really get much negative advice on my audience research which gave me a insight to maybe all my ideas could work as a advert. To get a real idea of what advert to use i turned to my SWAT analysis. This helped me work out what had the most positives and negatives of my advert. After much debating i decided to make the monster drink advert as it had less risks and was cheaper and easier to make. Also i thought the idea i had would sell the advert well.

My pre production helped me out during the production of my advert. Ive learnt from previous projects that not having your pre production on set really takes its toll on shooting. So this time around i have all my pre production with me on set. I think my shot list helped me out the most. This way i didn't take to long knowing where the camera should be on set and what angle it should be at. This saved me a lot of time during production and helped me stick to my original idea without changing to much. 

My advert was nearly exactly the same to my original idea apart from a few shots i added in. It was this way because once i planned it out during the pre production stage i stuck to it, bring the pre production with me during the shoots and looking back through my shot list and notes to know exactly how i wanted it to be. I think this was a good thing to do, as it stuck to my original idea which got good feedback on the audience research which meant it got the attention of its target audience. 

I do think my final advert was fit to purpose. I think the choices i made and they i advertise the product were done well. After the production i had a look at the ASA guidelines to airing adverts and i know my advert does not brake any rules when it came to airing the advert. The only one i had to be careful of was the guidelines about not showing obsessive consumption of unhealthy food/drink. To get across this guideline i only show the character take one sip of the drink in the final advert. 

I think the techniques i used in my advert were good for the type of product it was. Monster energy are known for being unhealthy but by the techniques i used it looks like the drink will make you more powerful than your friends and make you success in what you do. Also by using runners in the advert it portrays that the drink is healthy for you because the runners are drinking it. 

Pre Production for Advert

Treatment 

The product i have chosen to advertise out of my three choices was the monster energy drink. I choose this one due to a number of reasons. Firstly my audience research was mixed and people went for all three, which didn't really help me on what one to choose but it did help me to know that all three of my ideas could work. The next thing that helped me to selected the idea was the SWAT analysis this a helpful way of side by side comparison of each advert and what the strengths and weaknesses were. I personally think the Monster advert had the best benefits out strengths out of the chosen ideas. 

Synopsis 

The storyline for my advert will involve 2 Actors who are going on a run together. One of them suddenly becomes out of breathe and has to stop to get his energy back. The 2nd runner gets a Monster Energy drink out of his backpack and hands it to the 1st runner who drinks it. He then suddenly takes off, with all his energy back he goes running while the 2nd runner struggles to keep up. At the end of the advert the running will hold up the drink to the camera and say the tag line. Ive chose this certain story line as i think it will advertise what the drink is well known for - Energy. Using a very popular activity such as running to advertise the drink i think will work well to show the energy the drink try to provide. 

Outline of script 

The script for my chosen advert will only be about one and a half pages long. This is due to the fact there is not going to be much dialogue in my advert. The reasons for this is because the advert is only 30 seconds long and only has a few lines of dialogue. The majority of the script will be actions and movements the characters are making through out the scene, The script will also include 'CUT TO:'s in which it will indicate to me where i will cut the recording.

Size and content 

The advert will run for approximately 30 seconds, this is the average advert length as they have a time limit in-between the programs advert break which they must get right. If you have a advert that is longer than this normally the audience will switch off and find it boring, therefore not selling the product well. The working title for my advert is The Caged Beast but this could change during production/post production.

Estimated cost of production 

The cost of this production will be approximately £2.00. This will be because the cost of the monster drink is £1.00 but we want to get two, just incase we loose one, or we need one for another shot. We won't be needing to pay for cameras or equipment as i am using my own camera and if i need equipment like microphones and can rent them from college for free. Also the actors i am using are friends of mine and not expecting to get paid for their work on the project. The other thing that is keeping the cost down is travel, the location i have chosen to shoot my advert is in walking distances of all the crew and cast involved in the production.

Contingency plan 

I have come up with a contingency plan incase of any incidents that may occur that could cause the production to stop. One of the problems that may come up with exterior location we are shooting in is the weather. If we stay out while it is raining it might ruin the equipment or damage it. As there is no indoor scenes in my advert we will just have to postpone the whole shoot until we have the correct weather. Another problem that may occur while out shooting is the battery. To avoid any problem with battery life i am going to charge them all up the night before and also bring 2 spares. I will also bring spare SD cards so we don't run out of filming space.

Talent 

I won't be using any talent in my advert instead i will be using friends to act in the advert. I made this decision because it will keep the budget down and also the location is near al my friends. Also unlike a film you don't need great acting to pull of a great advert.

Shot list

Production name = Monster Energy Advert

Created by Matthew Flower

         1. The first shot will be long shot, this shot will be used to introduce the location and also start to see the 2 characters run in on screen

         2. The next couple of shots will cut to the beat of the music, getting closer and closer to the characters eventually getting to a mid shot of them running as the music fades out

         3.  Close up of the boy leaning against the tree, the reason I chose I close up here is to clearly show the boy is out of energy and needs to rest

    4.  Mid shot of the 2^nd boy pulling the drink out of his bag

    5.  Close of the passing of the drink. I will use a close up here to clearly show the product and to clearly show what the boy is about to drink

    6.  Close of the boy drinking the drink

     7. The next few shots will be very quick cuts of the boy running after having the drink, I will use a mixture of close ups and mid shots, cut together fast to give the impression of the energy the drink gives you.

  

     8. The last shot will be a close of the drink and the voice over of the slogan for the product being heard. This will leave the audience the image of the product in their head once the advert is over

StoryBoards

Shooting Schedule 

DATE	Scene	Int/Ext Day/Night	Shot Descriptions/Summary	Location	Characters	Art Department /Equipment/ Props
28th November 2014 13.30PM – 17.00 PM	The whole advert will be shot at 2 locations that are next to each other	Exterior. The advert will be shoot and take place during the day	As I am filming my whole advert in the same location please see shot list for the list of the shots. As for the summary it will be the 2 male characters going for a run in the field. I am filming this during the day as to get good lighting for the visuals	The location I am filming in are Little bursted woods and nearby fields. I have used these locations because they are popular spots for runners as they have running footpaths. The woods will be sheltered by trees so I will have to work on the lighting for this part of the advert to make it look brighter.	2 Males who are runners. One is a very good runner and one is struggling with the run before he has a drink of the product.	The only props I will be using is the actually product itself ( Monster Energy ) I will also be shooting on a Cannon 600D DCLR camera with the clip on RODE mic to record the sound.

RISK ASSESSMENT RECORD

This is my risk assessment for my location that i am going to film at for my advert. I have explained what i am going to do if i hazard should arrived. 

Production / Activity	Monster Energy Advert
Location	Fields
Date & Duration	27/11/14    15 seconds
Description of Work Activity	( including People at Risk )
The filming at this location will show 2 runners ( Sam Goodfellow and Sean Bilner ) going on a run.
Hazard		Hazard Present		DETAILS
Identification		YES	NO
00. Extra Production Equipment (Jib, Track etc.)			NO
01. Access / Exits			NO
02. Animals (domestic or wild)		YES		As this is a well used field for dog walkers we might see some during production. If we do I will stop the current shooting of the scene and let the dog walkers pass.
03. Audiences			NO
04. Biological Agents / Infection / Illness / Injury			NO
05. Cables			NO	I will be using DCLR Cameras. So there will be no risk with wires and cables ect..
06. Civil Unrest / Crime			NO
07. Confined Spaces			No
08. Cranes / Hoists			NO
09. Derelict Buildings			No
10. Electricity or Gas (other than normal supplies)			NO
11. Explosives / Incendiaries			N0
12. Fire / Flammable Materials			NO
13. Firearms / Weapons			NO
14. Flying			NO
15. Hazardous Substances			NO
16. Hazardous Terrain		YES		The field has sometimes got holes in the ground which are hard to see. I will lower the risk of injury by checking out the best bit of the field to record in prier to filming.
17. Heat / Cold / Extreme Weather			NO
18. Inexperience			NO
19. Lasers / Stroboscopic Effects			NO
20. Machinery / Industry			NO
21. Manual Handling / Lifting			NO
22. Night Operations / Difficult Lighting Conditions			NO
23. Noise / High Sound Levels			NO
24. Personal Protective Equipment			NO
25. Physical Exertion			NO
26. Public / Crowds			NO
27. Pyrotechnics			NO
28. Radiation			NO
29. Roads / Motorways			NO
30. Scaffolds / Rostra			NO
31. Special Effects			NO
32. Special Needs (children, disabilities etc.)			NO
33. Specialist Equipment			NO
34. Specialist Rescue / First Aid			NO
35. Stunts / Dangerous Activities			NO
36. Transportation			NO
37. Tools			NO
38. Underwater / Underground			NO
39. Vehicles / Speed			NO
40. Water / Proximity to Water			NO
41. Working at Height			NO
42. OTHER
43. OTHER
44. OTHER
45. OTHER

Call Sheet

Actors Contract 

Actors Contact

Date 27/11/14

Dear Sean Bilner

This letter confirms agreement that you will take the part of Boy 1 in the advert Monster Energy Drink. This is the working title and the final name may change. As you know this is a low budget production and we are keen to ensure that everyone understands the basis upon which the advert is being made. If there is anything about this letter that you do not understand or you whish us to clarify, please do not hesitate to contact us.

1)   You agree to be available to work during the filming period

From 12.00 pm to 16.00pm

 

2)    You agree that the filming will take place in the follow location

Great Bursted Woods.   

3) You agree to give over any rights you may have in the finished film to Matthew Flower . This will allow us to distribute the film in any and every way we can

4)   We will pay a fee of £00.00 a day for your performance in this film. The fee is payable within 28 days after the performance was given.

5)   We will aim to ensure that working days are not longer that 6 hours

6)   We will do our best to ensure your health, safter and welfare during the shoot.

7)   We will have public liability insurance to cover your shoot

Signed by the actor S.Bilner     


  LOCATION REPORT

Location:	Little Bursted Woods/Field	Notes ; This location is a nearby local field/woods and is in walking distance to all the cast and crew
Int\Ext:	EXT	Because the location is outside I will have to plan my shooting to when the weather is best
Power?	No	I will charge the battery up to full before we go shooting and I will also bring spare batteries with me
Risk Assessment Completed?	YES

Camera
Number of Camera Positions	I will only be using one camera during the production with a lot of different angles
Camera Plan Attached?

Lighting
Light Levels	I will be using natural light to shoot my production. I want to film my production on a cloudy day so I wont get the glare of the sun in the final video
Light Source

Sound
Sound Issues?	I will be using a clip on Rode mic to film my sound. If when I play back the audio isn’t clear I will rerecord the sound and dub it in during pre production

Other Issues
	As it is a local footpath there might be dog walkings walking through while filming. If this happens we will stop filming and let them past . Also some parts of the field are often very muddy so before shooting I will go to check what parts of the footpath are best to shoot on

Attach pictures, maps, plans and directions.

This is a map to show the way from the main high-street in Billericay to little Bursted woods ( the shooting Location) 



Advert 

https://www.youtube.com/watch?v=RaEV-ur9bQw&list=UUaF8Wa_Zv9ylmtcR-mNIdbw

This a link to my finished product