Treatment
The product i have chosen to advertise out of my three choices was the monster energy drink. I choose this one due to a number of reasons. Firstly my audience research was mixed and people went for all three, which didn't really help me on what one to choose but it did help me to know that all three of my ideas could work. The next thing that helped me to selected the idea was the SWAT analysis this a helpful way of side by side comparison of each advert and what the strengths and weaknesses were. I personally think the Monster advert had the best benefits out strengths out of the chosen ideas.
Synopsis
The storyline for my advert will involve 2 Actors who are going on a run together. One of them suddenly becomes out of breathe and has to stop to get his energy back. The 2nd runner gets a Monster Energy drink out of his backpack and hands it to the 1st runner who drinks it. He then suddenly takes off, with all his energy back he goes running while the 2nd runner struggles to keep up. At the end of the advert the running will hold up the drink to the camera and say the tag line. Ive chose this certain story line as i think it will advertise what the drink is well known for - Energy. Using a very popular activity such as running to advertise the drink i think will work well to show the energy the drink try to provide.
Outline of script
The script for my chosen advert will only be about one and a half pages long. This is due to the fact there is not going to be much dialogue in my advert. The reasons for this is because the advert is only 30 seconds long and only has a few lines of dialogue. The majority of the script will be actions and movements the characters are making through out the scene, The script will also include 'CUT TO:'s in which it will indicate to me where i will cut the recording.
Size and content
The advert will run for approximately 30 seconds, this is the average advert length as they have a time limit in-between the programs advert break which they must get right. If you have a advert that is longer than this normally the audience will switch off and find it boring, therefore not selling the product well. The working title for my advert is The Caged Beast but this could change during production/post production.
Estimated cost of production
The cost of this production will be approximately £2.00. This will be because the cost of the monster drink is £1.00 but we want to get two, just incase we loose one, or we need one for another shot. We won't be needing to pay for cameras or equipment as i am using my own camera and if i need equipment like microphones and can rent them from college for free. Also the actors i am using are friends of mine and not expecting to get paid for their work on the project. The other thing that is keeping the cost down is travel, the location i have chosen to shoot my advert is in walking distances of all the crew and cast involved in the production.
Contingency plan
I have come up with a contingency plan incase of any incidents that may occur that could cause the production to stop. One of the problems that may come up with exterior location we are shooting in is the weather. If we stay out while it is raining it might ruin the equipment or damage it. As there is no indoor scenes in my advert we will just have to postpone the whole shoot until we have the correct weather. Another problem that may occur while out shooting is the battery. To avoid any problem with battery life i am going to charge them all up the night before and also bring 2 spares. I will also bring spare SD cards so we don't run out of filming space.
Talent
I won't be using any talent in my advert instead i will be using friends to act in the advert. I made this decision because it will keep the budget down and also the location is near al my friends. Also unlike a film you don't need great acting to pull of a great advert.
Contingency plan
I have come up with a contingency plan incase of any incidents that may occur that could cause the production to stop. One of the problems that may come up with exterior location we are shooting in is the weather. If we stay out while it is raining it might ruin the equipment or damage it. As there is no indoor scenes in my advert we will just have to postpone the whole shoot until we have the correct weather. Another problem that may occur while out shooting is the battery. To avoid any problem with battery life i am going to charge them all up the night before and also bring 2 spares. I will also bring spare SD cards so we don't run out of filming space.
Talent
I won't be using any talent in my advert instead i will be using friends to act in the advert. I made this decision because it will keep the budget down and also the location is near al my friends. Also unlike a film you don't need great acting to pull of a great advert.
Shot list
Production name =
Monster Energy Advert
Created by Matthew
Flower
1. The first shot
will be long shot, this shot will be used to introduce the location and also
start to see the 2 characters run in on screen
2. The next couple
of shots will cut to the beat of the music, getting closer and closer to the characters
eventually getting to a mid shot of them running as the music fades out
3. Close up of the
boy leaning against the tree, the reason I chose I close up here is to clearly
show the boy is out of energy and needs to rest
4. Mid shot of the 2nd
boy pulling the drink out of his bag
5. Close of the
passing of the drink. I will use a close up here to clearly show the product
and to clearly show what the boy is about to drink
6. Close of the boy
drinking the drink
7. The next few
shots will be very quick cuts of the boy running after having the drink, I will
use a mixture of close ups and mid shots, cut together fast to give the
impression of the energy the drink gives you.
8. The last shot
will be a close of the drink and the voice over of the slogan for the product
being heard. This will leave the audience the image of the product in their
head once the advert is over
StoryBoards
Shooting Schedule
Shooting Schedule
DATE
|
Scene
|
Int/Ext
Day/Night
|
Shot Descriptions/Summary
|
Location
|
Characters
|
Art Department /Equipment/ Props
|
28th November 2014
13.30PM – 17.00 PM
|
The whole advert will be shot at 2
locations that are next to each other
|
Exterior. The advert will be shoot and
take place during the day
|
As I am filming my whole advert in the
same location please see shot list for the list of the shots.
As for the summary it will be the 2 male characters
going for a run in the field. I am filming this during the day as to get good
lighting for the visuals
|
The location I am filming in are Little
bursted woods and nearby fields. I have used these locations because they are
popular spots for runners as they have running footpaths.
The woods will be sheltered by trees so I
will have to work on the lighting for this part of the advert to make it look
brighter.
|
2 Males who are runners. One is a very
good runner and one is struggling with the run before he has a drink of the
product.
|
The only props I will be using is the actually
product itself ( Monster Energy )
I will also be shooting on a Cannon 600D
DCLR camera with the clip on RODE mic to record the sound.
|
RISK ASSESSMENT RECORD
This is my risk assessment for my location that i am going to film at for my advert. I have explained what i am going to do if i hazard should arrived.
Production /
Activity
|
Monster
Energy Advert
|
|||
Location
|
Fields
|
|||
Date &
Duration
|
27/11/14 15 seconds
|
|||
Description
of Work Activity
|
( including
People at Risk )
|
|||
The filming
at this location will show 2 runners ( Sam Goodfellow and Sean Bilner ) going
on a run.
|
||||
Hazard
|
Hazard
Present
|
DETAILS
|
||
Identification
|
YES
|
NO
|
||
00. Extra Production Equipment (Jib,
Track etc.)
|
NO
|
|||
01. Access / Exits
|
NO
|
|||
02. Animals (domestic or wild)
|
YES
|
As this is a
well used field for dog walkers we might see some during production. If we do
I will stop the current shooting of the scene and let the dog walkers pass.
|
||
03. Audiences
|
NO
|
|||
04. Biological Agents / Infection /
Illness / Injury
|
NO
|
|||
05. Cables
|
NO
|
I will be
using DCLR Cameras. So there will be no risk with wires and cables ect..
|
||
06. Civil Unrest / Crime
|
NO
|
|||
07. Confined Spaces
|
No
|
|||
08. Cranes / Hoists
|
NO
|
|||
09. Derelict Buildings
|
No
|
|||
10. Electricity or Gas (other than
normal supplies)
|
NO
|
|||
11. Explosives / Incendiaries
|
N0
|
|||
12. Fire / Flammable Materials
|
NO
|
|||
13. Firearms / Weapons
|
NO
|
|||
14. Flying
|
NO
|
|||
15. Hazardous Substances
|
NO
|
|||
16. Hazardous Terrain
|
YES
|
The field
has sometimes got holes in the ground which are hard to see. I will lower the
risk of injury by checking out the best bit of the field to record in prier
to filming.
|
||
17. Heat / Cold / Extreme Weather
|
NO
|
|||
18. Inexperience
|
NO
|
|||
19. Lasers / Stroboscopic Effects
|
NO
|
|||
20. Machinery / Industry
|
NO
|
|||
21. Manual Handling / Lifting
|
NO
|
|||
22. Night Operations / Difficult
Lighting Conditions
|
NO
|
|||
23. Noise / High Sound Levels
|
NO
|
|||
24. Personal Protective Equipment
|
NO
|
|||
25. Physical Exertion
|
NO
|
|||
26. Public / Crowds
|
NO
|
|||
27. Pyrotechnics
|
NO
|
|||
28. Radiation
|
NO
|
|||
29. Roads / Motorways
|
NO
|
|||
30. Scaffolds / Rostra
|
NO
|
|||
31. Special Effects
|
NO
|
|||
32. Special Needs (children,
disabilities etc.)
|
NO
|
|||
33. Specialist Equipment
|
NO
|
|||
34. Specialist Rescue / First Aid
|
NO
|
|||
35. Stunts / Dangerous Activities
|
NO
|
|||
36. Transportation
|
NO
|
|||
37. Tools
|
NO
|
|||
38. Underwater / Underground
|
NO
|
|||
39. Vehicles / Speed
|
NO
|
|||
40. Water / Proximity to Water
|
NO
|
|||
41. Working at Height
|
NO
|
|||
42. OTHER
|
||||
43. OTHER
|
||||
44.
OTHER
|
||||
45.
OTHER
|
||||
Call Sheet
Actors Contract
Actors Contract
Actors Contact
Date 27/11/14
Dear Sean Bilner
This letter confirms agreement that you will take the part
of Boy 1 in the advert Monster Energy Drink. This is the working title and the
final name may change. As you know this is a low budget production and we are
keen to ensure that everyone understands the basis upon which the advert is
being made. If there is anything about this letter that you do not understand
or you whish us to clarify, please do not hesitate to contact us.
1)
You agree to be available to work during the
filming period
From 12.00 pm to 16.00pm
2)
You agree
that the filming will take place in the follow location
Great Bursted Woods.
3) You agree to give over any rights you
may have in the finished film to Matthew Flower . This will allow us to distribute
the film in any and every way we can
4)
We will pay a fee of £00.00 a day for your performance
in this film. The fee is payable within 28 days after the performance was given.
5)
We will aim to ensure that working days are not
longer that 6 hours
6)
We will do our best to ensure your health,
safter and welfare during the shoot.
7)
We will have public liability insurance to cover
your shoot
Signed
by the actor S.Bilner
LOCATION REPORT
LOCATION REPORT
Location:
|
Little Bursted Woods/Field
|
Notes ; This location is a nearby local
field/woods and is in walking distance to all the cast and crew
|
Int\Ext:
|
EXT
|
Because the location is outside I will
have to plan my shooting to when the weather is best
|
Power?
|
No
|
I will charge the battery up to full
before we go shooting and I will also bring spare batteries with me
|
Risk Assessment Completed?
|
YES
|
Camera
|
|
Number of Camera Positions
|
I will only be using one camera during
the production with a lot of different angles
|
Camera Plan Attached?
|
|
Lighting
|
|
Light Levels
|
I will be using natural light to shoot my
production. I want to film my production on a cloudy day so I wont get the
glare of the sun in the final video
|
Light Source
|
|
Sound
|
|
Sound Issues?
|
I will be using a clip on Rode mic to
film my sound. If when I play back the audio isn’t clear I will rerecord the
sound and dub it in during pre production
|
Other Issues
|
|
As it is a local footpath there might be
dog walkings walking through while filming. If this happens we will stop
filming and let them past .
Also some parts of the field are often
very muddy so before shooting I will go to check what parts of the footpath
are best to shoot on
|
Attach pictures, maps, plans and
directions.
This is a map to
show the way from the main high-street in Billericay to little Bursted woods (
the shooting Location)
Advert
https://www.youtube.com/watch?v=RaEV-ur9bQw&list=UUaF8Wa_Zv9ylmtcR-mNIdbw
This a link to my finished product
Advert
https://www.youtube.com/watch?v=RaEV-ur9bQw&list=UUaF8Wa_Zv9ylmtcR-mNIdbw
This a link to my finished product
