50172435 Level 3 Tv and Film

Treatment

The product i have chosen to advertise out of my three choices was the monster energy drink. I choose this one due to a number of reasons. Firstly my audience research was mixed and people went for all three, which didn't really help me on what one to choose but it did help me to know that all three of my ideas could work. The next thing that helped me to selected the idea was the SWAT analysis this a helpful way of side by side comparison of each advert and what the strengths and weaknesses were. I personally think the Monster advert had the best benefits out strengths out of the chosen ideas.

Synopsis

The storyline for my advert will involve 2 Actors who are going on a run together. One of them suddenly becomes out of breathe and has to stop to get his energy back. The 2nd runner gets a Monster Energy drink out of his backpack and hands it to the 1st runner who drinks it. He then suddenly takes off, with all his energy back he goes running while the 2nd runner struggles to keep up. At the end of the advert the running will hold up the drink to the camera and say the tag line. Ive chose this certain story line as i think it will advertise what the drink is well known for - Energy. Using a very popular activity such as running to advertise the drink i think will work well to show the energy the drink try to provide.

Outline of script

The script for my chosen advert will only be about one and a half pages long. This is due to the fact there is not going to be much dialogue in my advert. The reasons for this is because the advert is only 30 seconds long and only has a few lines of dialogue. The majority of the script will be actions and movements the characters are making through out the scene, The script will also include 'CUT TO:'s in which it will indicate to me where i will cut the recording.

Size and content

The advert will run for approximately 30 seconds, this is the average advert length as they have a time limit in-between the programs advert break which they must get right. If you have a advert that is longer than this normally the audience will switch off and find it boring, therefore not selling the product well. The working title for my advert is The Caged Beast but this could change during production/post production.

Estimated cost of production

The cost of this production will be approximately £2.00. This will be because the cost of the monster drink is £1.00 but we want to get two, just incase we loose one, or we need one for another shot. We won't be needing to pay for cameras or equipment as i am using my own camera and if i need equipment like microphones and can rent them from college for free. Also the actors i am using are friends of mine and not expecting to get paid for their work on the project. The other thing that is keeping the cost down is travel, the location i have chosen to shoot my advert is in walking distances of all the crew and cast involved in the production.

Contingency plan

I have come up with a contingency plan incase of any incidents that may occur that could cause the production to stop. One of the problems that may come up with exterior location we are shooting in is the weather. If we stay out while it is raining it might ruin the equipment or damage it. As there is no indoor scenes in my advert we will just have to postpone the whole shoot until we have the correct weather. Another problem that may occur while out shooting is the battery. To avoid any problem with battery life i am going to charge them all up the night before and also bring 2 spares. I will also bring spare SD cards so we don't run out of filming space.

Talent

I won't be using any talent in my advert instead i will be using friends to act in the advert. I made this decision because it will keep the budget down and also the location is near al my friends. Also unlike a film you don't need great acting to pull of a great advert.

Shot list

Production name = Monster Energy Advert

Created by Matthew Flower

1. The first shot will be long shot, this shot will be used to introduce the location and also start to see the 2 characters run in on screen

2. The next couple of shots will cut to the beat of the music, getting closer and closer to the characters eventually getting to a mid shot of them running as the music fades out

3. Close up of the boy leaning against the tree, the reason I chose I close up here is to clearly show the boy is out of energy and needs to rest

4. Mid shot of the 2^nd boy pulling the drink out of his bag

5. Close of the passing of the drink. I will use a close up here to clearly show the product and to clearly show what the boy is about to drink

6. Close of the boy drinking the drink

7. The next few shots will be very quick cuts of the boy running after having the drink, I will use a mixture of close ups and mid shots, cut together fast to give the impression of the energy the drink gives you.

8. The last shot will be a close of the drink and the voice over of the slogan for the product being heard. This will leave the audience the image of the product in their head once the advert is over

StoryBoards

Shooting Schedule

DATE	Scene	Int/Ext Day/Night	Shot Descriptions/Summary	Location	Characters	Art Department /Equipment/ Props
28^th November 2014 13.30PM – 17.00 PM	The whole advert will be shot at 2 locations that are next to each other	Exterior. The advert will be shoot and take place during the day	As I am filming my whole advert in the same location please see shot list for the list of the shots. As for the summary it will be the 2 male characters going for a run in the field. I am filming this during the day as to get good lighting for the visuals	The location I am filming in are Little bursted woods and nearby fields. I have used these locations because they are popular spots for runners as they have running footpaths. The woods will be sheltered by trees so I will have to work on the lighting for this part of the advert to make it look brighter.	2 Males who are runners. One is a very good runner and one is struggling with the run before he has a drink of the product.	The only props I will be using is the actually product itself ( Monster Energy ) I will also be shooting on a Cannon 600D DCLR camera with the clip on RODE mic to record the sound.

RISK ASSESSMENT RECORD

This is my risk assessment for my location that i am going to film at for my advert. I have explained what i am going to do if i hazard should arrived.

Production / Activity	Monster Energy Advert
Location	Fields
Date & Duration	27/11/14 15 seconds
Description of Work Activity	( including People at Risk )
The filming at this location will show 2 runners ( Sam Goodfellow and Sean Bilner ) going on a run.
Hazard		Hazard Present		DETAILS
Identification		YES	NO
00. Extra Production Equipment (Jib, Track etc.)			NO
01. Access / Exits			NO
02. Animals (domestic or wild)		YES		As this is a well used field for dog walkers we might see some during production. If we do I will stop the current shooting of the scene and let the dog walkers pass.
03. Audiences			NO
04. Biological Agents / Infection / Illness / Injury			NO
05. Cables			NO	I will be using DCLR Cameras. So there will be no risk with wires and cables ect..
06. Civil Unrest / Crime			NO
07. Confined Spaces			No
08. Cranes / Hoists			NO
09. Derelict Buildings			No
10. Electricity or Gas (other than normal supplies)			NO
11. Explosives / Incendiaries			N0
12. Fire / Flammable Materials			NO
13. Firearms / Weapons			NO
14. Flying			NO
15. Hazardous Substances			NO
16. Hazardous Terrain		YES		The field has sometimes got holes in the ground which are hard to see. I will lower the risk of injury by checking out the best bit of the field to record in prier to filming.
17. Heat / Cold / Extreme Weather			NO
18. Inexperience			NO
19. Lasers / Stroboscopic Effects			NO
20. Machinery / Industry			NO
21. Manual Handling / Lifting			NO
22. Night Operations / Difficult Lighting Conditions			NO
23. Noise / High Sound Levels			NO
24. Personal Protective Equipment			NO
25. Physical Exertion			NO
26. Public / Crowds			NO
27. Pyrotechnics			NO
28. Radiation			NO
29. Roads / Motorways			NO
30. Scaffolds / Rostra			NO
31. Special Effects			NO
32. Special Needs (children, disabilities etc.)			NO
33. Specialist Equipment			NO
34. Specialist Rescue / First Aid			NO
35. Stunts / Dangerous Activities			NO
36. Transportation			NO
37. Tools			NO
38. Underwater / Underground			NO
39. Vehicles / Speed			NO
40. Water / Proximity to Water			NO
41. Working at Height			NO
42. *OTHER*
43. *OTHER*
44. *OTHER*
45. *OTHER*

Call Sheet

Actors Contract

Actors Contact

Date 27/11/14

Dear Sean Bilner

This letter confirms agreement that you will take the part of Boy 1 in the advert Monster Energy Drink. This is the working title and the final name may change. As you know this is a low budget production and we are keen to ensure that everyone understands the basis upon which the advert is being made. If there is anything about this letter that you do not understand or you whish us to clarify, please do not hesitate to contact us.

1) You agree to be available to work during the filming period

From 12.00 pm to 16.00pm

2) You agree that the filming will take place in the follow location

Great Bursted Woods.

3) You agree to give over any rights you may have in the finished film to Matthew Flower . This will allow us to distribute the film in any and every way we can

4) We will pay a fee of £00.00 a day for your performance in this film. The fee is payable within 28 days after the performance was given.

5) We will aim to ensure that working days are not longer that 6 hours

6) We will do our best to ensure your health, safter and welfare during the shoot.

7) We will have public liability insurance to cover your shoot

Signed by the actor S.Bilner

LOCATION REPORT

Location:	Little Bursted Woods/Field	Notes ; This location is a nearby local field/woods and is in walking distance to all the cast and crew
Int\Ext:	EXT	Because the location is outside I will have to plan my shooting to when the weather is best
Power?	No	I will charge the battery up to full before we go shooting and I will also bring spare batteries with me
Risk Assessment Completed?	YES

Camera
Number of Camera Positions	I will only be using one camera during the production with a lot of different angles
Camera Plan Attached?

Lighting
Light Levels	I will be using natural light to shoot my production. I want to film my production on a cloudy day so I wont get the glare of the sun in the final video
Light Source

Sound
Sound Issues?	I will be using a clip on Rode mic to film my sound. If when I play back the audio isn’t clear I will rerecord the sound and dub it in during pre production

Other Issues
	As it is a local footpath there might be dog walkings walking through while filming. If this happens we will stop filming and let them past . Also some parts of the field are often very muddy so before shooting I will go to check what parts of the footpath are best to shoot on

Attach pictures, maps, plans and directions.

This is a map to show the way from the main high-street in Billericay to little Bursted woods ( the shooting Location)

Advert

https://www.youtube.com/watch?v=RaEV-ur9bQw&list=UUaF8Wa_Zv9ylmtcR-mNIdbw

This a link to my finished product

Idead Generation

Monster

Monster energy is a energy drink created by the company monster beverage corporation. It it known for its high levels of sugar and caffeine content making it one of the best selling energy drinks on the market. It is known for being incredibly bad for you because of the ingredients in the drink so when it comes to the advert i will need to make it seem like it is healthy for you, maybe by using runners to advertise the product.

Monster have not got that many tv advertisements, instead they choose to advertise on billboards at extreme sporting events including, motocross, snow boarding, mountain biking and car racing. I think they do that because all these sports are seen as extreme making the drink stand out because all the sportsmen need incredible strength and energy to do extreme sports.

I think the key demogrographics for monster energy is males around the ages of 16 - 25, this is because 99% of the advertising done for the drink is at extreme sporting events and this is the age group that are most likely to watch/attended the extreme sporting events.

Blink 182 - Greatest hits CD

Blink 182 are pop punk band from LA America, they are seen as one of the founding bands in the pop punk movement and have sold out tours across the world. They are one of the best selling punk bands in the world and this makes a greatest hits CD very easy to sell. As blink have realised 6 albums they have a lot of fan favourites that could easily go on the greatest hits CD.

As i can't get Blink to appear in my video i will have to find a way to grip the audience to engage in the advert without seeing the band. I could do this by showing a party that is going horribly wrong but when the CD comes on everyone gets up and starts having a good time.

The demographics could vary for this video. Most of the people that listen to this kind of music are male and female around the ages of 13 - 20. But as this band have been around for 20 years people that listen to them when they started out still might be listening to them now making them around 30 - 40. So i will have to focus on just the music for my advert to engage all ages into the advert.

Gillette Razor

Gillette razors are one of the best selling razor brands in the world. Originally owned by the Gillette product company it merged with P&G in 2005 making one of the largest personal care and household product company in the world. Gillette is now a house hold name with millions of men using it around the world each morning. This makes it easy to advertise because it is a product people need not want.

A lot of the famous gillette adverts use celebrity appeal to advertise their products, they pick successful sportsmen such as Rodger Fedderrer and Tiger Woods, making the audience think that this product will make them successful

The Demographics for this product is males around the age of 16 - 50, it is such a wide gap because it is a product that the majority of men use everyday. I might try and aim the product at businessmen. These are the type of group that need to look smart and clean shaven for their job.

Mind Map

This is my mind map, this is used to generate ideas and information for each of my chosen products, this makes it easy to select one and see the pros and cons of each.

Advert Ideas

Monster

Monster is best known for given you a high level of Glucose which in turn gives you energy. To really sell the product i think i need a advert that shows the energy the drink gives you. My idea for the advert is to have two runners together. One of them starts to find it hard and runs out of breathe. The other recommends to drink his monster drink to be able to finish the run. The runner finish the drink and suddenly is full with energy and goes sprinting off leaving the other runner behind. I think this will be a good way to advertise the energy of the drink, as most of monster advertising is done at sports events.

Because the drink is known for being unhealthy for children and adults i will make sure that in my advert the actors only has a bit of the drink this way i can bide by 13:3 guidelines on the ASA website that states advertising must not condone or encourage excessive consumption of any food/drink.

Blink 182 CD

The advert starts at a house party where everyone is sitting around have a really bad time. Suddenly someone puts on the Blink 182 CD and everyone suddenly starts having a great time and loving the party. Obviously i can't get the actually band in the advert but i think this will be a good way to advertise the cd showing that everyone likes it. Bandwagoon effect, if everyone is liking the music they might check out the band. And as Blink 182 are a very well known band it wont be hard to persuade people to buy the product

From looking at the ASA guidelines i can't find anything that would stop my Advert from being advertised. I will not be showing alcohol or Tobacco products during the party scene of the advert. This way i wont have any trouble with the rulings for them.

Gillette Razor

My idea for this advert is to have a man who hasn't shaved that morning, going to a club, that night at the club nobody is showing him any attention and he is left at the side on his own. The next day he has a shave in the morning and goes back to the club. Suddenly everyone is talking to him and he is centre of attention. I think this will be a good way to advertise the product as us humans love being centre of a attention and feeling accepted and if the product is shown to do that in the advert people will sway towards buying it over other Razors out on the market.

Looking at the ASA website i will have to be careful of guideline 19:3. This guideline states that Advertisements must neither imply that alcohol can contribute to an individual’s popularity or confidence nor imply that alcohol can enhance personal qualities. In my advert i show the Male characters popularity rising. I will not show this thew the alcohol though. I will show this through the razor product. So i will have to make sure the main character is not seen with alcohol during the advert.

Audience research

To get a better understanding of what the public would prefer to see out of the advertise i have generated i took to Facebook to ask people what the like the most and why? I got a fairly mixed reaction because i got mostly a equal amount of votes for each idea. This has still giving me some useful information as i know now that all the adverts will work. When it comes down to choosing a idea i will have to look back at this and my SWAT evaluation to look at the pros and cons of making each advert and make my decision based of off that.