The corporate video i will be looking at and comparing to my own website is Skeleton productions, this is a production company that makes corporate videos for companies seeking them.
The first thing that stands out on this website is the green thumb nail on the playable video, this stands out against the grey background and instantly intrigues future employers. The video on the home page is a showreel on some of the work the production companies have done for business. This gives a insight into some of the qualities that have when coming to make a corporate video. It also has a short quick paragraph explaining what sets them apart from other companies out there using quotes such as 'Our work is cutting edge of what's possible with video' to set them apart and make them look like top dog when it comes to corporate video making.
Also on the homepage we have there contact information and a link to download a pricing brochure, this is all crucial information for someone interested in using them. Also along side the bottom of the playable video it has links to social media websites were you can get in intouch with the company. This is a very inportant thing now in the day and age we live in, everybody using social media to link with each other in the industry.
The website is very easy and simple to navigate around with just a few options on the tab bar located at the top of the webpage. The second page on the website is showing all the different types of work they have done and showing you the range of videos they can provide a service for. This opens the companies range of business they can work for by provide services such as training videos, animation , web videos etc..
Other features include is a full break down of what the company will do when hired to make a video. This is a nice feature that are not on many corporate video company websites. Businesses will like this feature as they will trust the company that they are prepared and know what they are doing. This is a wise move by the production company as it makes them look well organised which is what a future employer is looking for.
The home page to my site is quit similar to the one i have looked back but has slight differences. The name of my production company is located at the top of the page and is shown in the colour blue. I chose this colour as it is the lightest on the page and sticks out instantly getting my company to jump out at the client. I also choose it to try and get across the messages that my company is one of kind by only use my company name in that certain colour. Underneath the title i have to the tab bar, which will allow my audience to guide themselves through the website easily, I chose to put these in Adobi Heti font as i didn't want to make the font to cartoonish which may turn off important companies, also i wanted the site to be extremely simple to use and not confusing so the audience feel welcome. Right in the middle of the page i have my showreel. Showing some of the best bits of work i have achieved over the past couple of years. I think it was important to put this on the homepage as i want my work the be the first thing the audience see and not contact information ext., I think this is the best choice as once the client has watched this video it might make them more aware of what the company does and to make them decide if this is the company they want to go with to make their video.
As soon as they finished watching the video they will see a short paragraph undeath it just introducing them to my company, it will read 'Here at MDF productions we strive upon pleasing our client and getting the exact vision you expect for your business. We are reliable production company who are happing to take on any challenge. If your interesting in us making a video for you company or just have any questions please dont hesitate to call us on 01277 12322.'. I think by using this short paragraph it will engage the audience into the website. I try to remain friendly but also Formal at the same time to show we are a serious company when it comes to our work, but we will be friendly and work closely with the client to make their vision come to life.
On the home screen their is a video which is playable to viewers which shows off some of the best work the company have achieved. The video starts out showing the companies logo and the tag line 'video worth sharing' this is all while some very uplifting music is playing in the background. The logo is against a white backgrounded, while the text on the screen is green and black in colour. This makes it visually striking and stands out on the screen. By doing this they keep the audience intrigued and not turned of by a dull looking logo. The video shows lots of products and business they have created work for. Starting of with a fridge, they draw your attention straight to the fridge by having just a black background while have the fridge as the only other thing on your screen it draws your attention straight to it. They made filming a simple product look like a film, which is a convention of corporate videos as they want to make the product/businesses look as important as possible to draw the audience to the specific business. Another convention which they use in the showreel is lots of fast cuts, they use this to get in as much of there work as possible but most importantly to keep the audience engaged, if they are going to be watching the same video (such as the fridge ) they are going to turn off and get board quickly if there isn't lots of cuts made. Customer opinions are also important, this shows the employee that they are reliable and will do the work you are paying them for, persuading them to choose this specific production company.
I think my own production company will have a similar visual style when making my first corprate video which is for a local tennis club. I want to make the place look like a exciting place to play a energetic sport. I think i will do this by first using very fast cuts to try and get the fast pace feel of the game across to the audience. If i use slow cuts it might make the sport look boring and turn of the interest of the audience. After the fast cuts i want to show how good the club looks with slow landscape shots of the club house and courts. I will also have interviews included in my video of the head coach telling them what the club offers. Using interviews help the audience think that they are speaking to them and including them, and also club members feedback of what they thought of the club. By doing the members feedback included in the video it will make the audience feel like that this is a reliable club that young people can come to and have a good time.
The pricing on this website is set upon your personal requests, If you want there pricing broacher which shows your their average pricing range you have to request one via email. Normaly for most production companies there prices are set for how long and how good the business want it to be. For example they can go for the cheeper option, which will mean that the production company may only film for one day which means it might not show the best part of your company and might not get the best shots available for the video. Likewise if they want the best quality and work out of the production company, they will have to be there for a longer period of time which will mean it will be a more expensive package. The Staff working for the proaction company are talked about on the about us page on the website. It uses persuasive language such as ' We employ the best talent, to make sure our client's needs and visions are fulfilled.
On my website the pricing will be slightly different than normal. I will still base the prices around the employes request but it will be cheeper than a normal production company as i am just starting up in this field. Due to this i went have high end equipment to shoot with but they will get a reliable proaction company at a much cheeper price.
On the website i am looking at there is no terms and condition page on the website. I am not sure why this is but there is a about us page which does have some information that would feature on a Terms and Conditions page. This might put up some higher up business as they don't know exactly what the company might do when recording the video. They do have a privacy policy though which states that without consent they will not hand on any information onto 3rd parties. This reassures the business hiring them that all information about their business will be kept secret.
On my website i will have a privacy policy stating that. All information sent via email or meeting will then be forwarded to a 3rd party to check through.
There is a number of ways the website i am looking at engages with the audience. One of the ways is the colour scheme. It has a white background, while the logo is in green and black. This contrast creates a striking effect on the audiences eye forcing them to draw their attention straight to the companies logo. They do this because the want the company name to stand out in the audiences mind. For my website i chose to put my company name in blue against a white background for the same reason. Another thing mine and the Skelton productions do on the homepage is to have our showreel on. This sticks out to the audiences as the thumb nail of the video is a light picture compare to the dark colour of the text on the page. This will interest the audience and will make them want to watch it. Now you have them watching your work which will hopefully get them to go with your company to make the video.
To get the right image for the video i will need to write a client brief which are a questions i am going to ask the business/company to get to know exactly what they want to promote themselves.
How many videos do you want made ?
How many days do you want us to film?
Is there specific times/dates you want us to film?
Do you want interviews including in the video?
Do you want music included in the video ( If copyrighted you will have to pay for the rights)
How long do you wish the video to be?
Where do you want the video to be shown ?
Is there any specific equipment you want us to use ?
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