Idents
https://www.youtube.com/watch?v=mgRo40FBAU8
This is the first ident I looked at. It is for the channel BBC Three and was released in 2012. It is a Olympic themed ident with a mix of humor and information. It has a running length of 30 seconds, which is slightly longer than most idents, but as BBC Three don’t have adverts it doesn’t feel that long. I think they used this ident to promote the Olympics and also inform that the Olympics will be shown on their channel. The normal types of programs that are shown on BBC Three are comedy’s that are normal aimed at teenagers, that’s why I think they use a silly comedy element to the ident to appeal to teenagers which is their target audience.

The ident above was made in 2008, it shows a range of people bungeeing from the sky this then blends into a shot of birds on a tree truck. The ident has bright colours when the birds are shown, representing the summer time. The five people bungeeing are different in their look/gender, showing that the audience is a different range of people. BBC threes target audience is usual teenagers, but with this ident it doesn't seem to be target at them. 
https://www.youtube.com/watch?v=F- uoXMG_a2I

From looking at the BBC three indents i think they change them to whats big at the moment, for example if a big event is happening like the world cup they will have a ident related to it to advertise that the big event will be shown on that certain channel 


The second ident I looked at was the scrapyard ident for channel 4. Channel 4 are known for having programs for everyday people to drams to documentary’s. Most of their programs the everyday person can relate to. That’s why I think in this ident they mix reality with surrealism with the special effects they use to make the number 4 in the scrapyard.

Channel 4 are known for making the number four with everyday objects in their indents. With the use of cleverly placed objects and special effects they create a ident who which is easy on the eye and engages people with the cleverly placed objects to create the number four. This is a ident which will stick in peoples minds and is advertising their own channel.    By using the same type of ident but with different locations it keeps the viewer engaged with the ident but also keeps its signature channel 4 look and feel. 


ttps://www.youtube.com/watch?v=iqNY-Bmq_G0
The last ident I looked at is from Sky at starts at 30 seconds into the link. The ident gives information to parents about parental guidance on your skybox. Sky has adult channels that kids can easily access if parental guidance is not on. This ident gives parents information about parental guidance and also used to reassure parents that sky is safe for kids to watch. It starts out with police sirens going round the Sky logo I think this is used to grab people attention to the ident and also get across the idea that parents can police the things that their kids can watch. At the end of the ident a light is turned on and children’s TV/Film characters appear to show that sky looks after what the children see and had stuff for all ages to watch. They want to seem family friendly to viewers as they want to keep their image as a company that has something to watch for everyone

With sky every time they have a new package out / deals they will make a ident for it. For example they have indent for the sky disney channel. This ident is shown through one cut with the camera going through a animated street while showing some of the most well known disney characters / films. By doing this they persuade their audience to buy the sky Disney package as it looks like the disney movie channel will have all these famous films included. I think it appeals mainly to children as they will know all the characters feature. This will encrouge the kids to ask the parents to purchase the sky movies package which intern mean more money for sky. This theme runs through most sky idents , Showing amazing content you can gain by purchasing a certain package.